Built by a CPG founder who needed this too.
The FUN Hub wasn't created from the outside looking into CPG. It was created inside the day-to-day reality of building a brand.
I knew I needed help. I just didn't need another employee.
The FUN Hub was created by Tal Garden, founder of Tal's Mediterranean.
Like many CPG founders, I found myself doing everything — following up with retailers, coordinating samples, working with brokers and distributors, managing demos, and chasing replies. And somehow all of it kept finding its way back to me.
I needed capable people who could learn the business and help keep things moving — without building another expensive layer of full-time employees.
That became The FUN Hub.
What started as a solution for my own company became a support system for other CPG founders facing the same problem.
U.S.-managed. Philippines-based. CPG-focused.
Our Assistants are based in the Philippines, while The FUN Hub is managed from the U.S. by people who understand the realities of growing a CPG company. That combination gives brands capable ongoing support while keeping the relationship connected to the U.S. CPG market.
- CPG experience
- Management
- Mentorship
- Client relationship
- Strategy
- Dedicated Assistants
- Execution
- Follow-up
- Research
- Administration
A real team, in a real office, built to last.
Your Assistant isn't a random freelancer on a laptop at home. They're part of a cared-for, supervised, and continuously trained team — which is why the support stays reliable over time.
HR & Employee Care
- Healthcare and social security provided
- Birthday celebrations and personal recognition
- Support during emergencies (e.g., typhoons)
- Flexible scheduling to align with your time zone
- 40-hour work week with Philippine holidays observed
Operations & Culture
- Team members work from the office daily
- Full-time professional supervision and mentorship
- Weekly 1.5-hour training sessions to learn new skills
Technical Setup
- Each team member has a laptop and external screen
- Fast and reliable internet connection
- Firewall-protected systems for data security
- U.S. non-spam phone lines for client communication
Good support should create space.
Space to think.
Space to sell.
Space to build relationships.
Space to develop the next product.
Space to work ON the company instead of constantly working IN it.
Give founders the space to lead.
Tell me what's taking up your day.
Chances are, I've dealt with some version of it too.